Conversations From the Field.
Long-form interviews with practitioners building AI and data systems across sport. Hosted by Kev Clifford.
What does a sports data analyst do?
Plain-English explainer on what sports data analysts actually do - across football, NFL, NBA and the SportsTech vendors selling into them.
How to hire a data scientist in sport
A practical guide for sports organisations hiring their first - or fifth - data scientist. How to write the spec, where to look, how to assess, and the common mistakes to avoid.
Sports data science salaries in the UK: 2026 guide
A practical, source-acknowledged guide to data science salaries in UK sport - across Premier League and EFL football, governing bodies, and SportsTech vendors.
AI in football clubs: 2026 hiring trends
What we're seeing across active Premier League, EFL and European football searches. The shapes that are emerging, the roles that didn't exist last season, and where the talent gap is biggest.
How NFL teams use machine learning
An accessible explainer on how NFL front offices, performance departments and broadcast partners are actually using machine learning in 2026 - and which roles do which work.
